![]() ![]() She has sold short fiction to genre magazines such as Analog Science Fiction and Fact, Redstone SF and Aurealis. She loves to write fantasy set in unusual worlds, space opera and realistic science fiction. The most valuable thing an author can have is a reader base that’s not linked to any one retailer. I would say especially on Kobo and other sites that are dedicated to selling books. Because this method is a one-stop-shop and works everywhere, including on Kobo. ![]() Did I mention the word “Kobo” in any of these points? I did not. The most important thing is that this process is a constant, low-key affair that need not take you away from the rest of your life for more than 15 minutes a day. Remember that if they use Google Chrome with adblocker, people will not see your links if you use affiliate codes.ĩ. Make sure your author website has a page for each book that lists links to all the places where people can buy the book. Do an occasional guest post on someone else’s blog.Ĩ. Do a LibraryThing give-away (free), casually give away ebooks to anyone who shows interest in reviewing.ħ. The three Be’s: Be there, Be genuine, Be interesting on social mediaĦ. Talk about your book on your author and Facebook page, Facebook groups and on Twitter. Make book 1 free if you want, but that’s not really necessary.Ĥ. The same way as you can let people know about your fiction everywhere else:Ģ. How DO you promote on Kobo? Because Kobo doesn’t offer this crash-course diet of free days, and there are only a few dedicated Kobo book promotion blogs. I do sometimes pay for advertising, but I’m starting to feel very uneasy about this whole free/cheap book blog money-grabbing business. Some time, in some industry called the traditional publishing industry (remember that?) someone said something that went like: money flows to the writer. In my opinion, this is spiralling into all the wrong directions. This may work if you have more books in the series, and you may not lose any money if you make your book 99 cents rather than free, but still… The free spots on those blogs have become competitive, which means that the blogs charge for them. Hang on, only if you can get mentioned on one of the main free and cheap book blogs, which don’t list as many free books as they used to, because of a crackdown on the use of affiliate links for free titles (story too long to recite here). ![]() If you make your book free, you can give away lots of books. The more copies of your book you have in circulation, the better the chance of finding people who will love your work. ![]() The reason people give away books is because they want to find people who will champion their fiction. It’s a draining and tiring and takes you away from writing. Many people seem to survive on this crash diet of expensive promos and free giveaways and so many of them are becoming disillusioned with the process. What does promote mean? Since the start of self-publishing, it has come to mean spam the living daylights out of all your Facebook and Twitter friends, and pay big bucks for advertising that may or may not work, but even if it works, effects are usually very short-lived. So, maybe we need to step away from that tacky word “promote”. You may sell a copy or two, but those books are bought by someone who came to the site wanting to advertise their own books. Invariably, a lot of these Facebook groups have the same problem in common: they are populated mainly by writers wanting to “promote”. Kobo Writing Life and Kobo Indie Ebooks are two I can think of. There are also a few Facebook groups that concentrate on Kobo or sites that sell ebooks in EPUB format. Last month, this post appeared on the Kobo Writing Life blog, which details useful sites for ebook promotion. When other writers hear that I sell quite well on Kobo, the reaction is invariably: how do you do that? I don’t even know how to promote my books there. ![]()
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